Social media marketing can be challenging. There are so many platforms. There are so many choices. There are so many decisions. In the end, we believe social media marketing should be done with purpose — to serve your Ideal Client wholeheartedly.

Today, we’re sharing our #1 tip for purposeful social media marketing!

Our #1 tip for purposeful social media marketing is to speak about your Ideal Client rather than about yourself. At Idiya Consulting, we challenge ourselves to share about our work and our process by first sharing why our work and our process should matter to our Ideal Client.

We challenge ourselves to begin captions with “You” rather than “We.” We put ourselves in our Ideal Client’s shoes and understand the season they are in as they pursue brand and web design for their business.

What season is your Ideal Client in? What are her current challenges? Speak directly to her, let her know you see her, and let her know how your products or services can bring her from where she is today to where she could be.

When we focus less on ourselves, and more on our Ideal Client, we can better serve our Ideal Client. We can market our business with purpose and share why our business should matter to our Ideal Client.

Need to discover who your ideal client is? Check out our Academy for FREE resources.

What's Next?

Logos and brand identities are exciting to create, but the bigger thrill for us is being a good partner, helping you grow with your brand and designing marketing materials and websites that generate results. Our entire identity is based on making marketing, branding, print and design affordable for everyone choosing to chase their dreams.

Get in touch today and let’s talk about what your company needs in your ultimate branding package. We’ve added a menu for restaurants, an icon for apps, letterhead, envelopes, and certainly websites – whatever your small business or start-up needs to get off the ground, let’s make it happen.



Don't know where to start? Start with our FREE branding worksheet to discover your identity and target market.