Marketing Strategy

Marketing Strategy


Our Approach to Marketing

Inbound marketing is people-centric and helps startup’s and small businesses work smarter to attract potential customers and provide value to them. Whether your company is big or small, inbound is effective for increasing:

  • Website Traffic
  • Lead Generation
  • Sales
  • Customer Loyalty

So, what is inbound marketing?

inbound marketing methodology

It is an individually calculated mix of website optimization, content creation, search engine optimization, email marketing, lead generation, and social media marketing in a way that makes your buyer persona see you as a value add.

How Idiya Helps with Your Inbound Marketing

Effective inbound marketing programs start with a strong foundation, which contain the following:

Create your inbound strategy

Whether you’re new to the methodology or looking to revamp what you have, we’ll take note of your current state and assets and create a custom inbound marketing strategy to achieve your organizational goals. We’ll also include “growth hacks” to deliver quick, initial results

Implement and measure

We help you get the right tools that will tell you what is going on with your inbound strategy, and we’ll show you why it matters. When we’re working together, we’ll help benchmark, analyze, and interpret all your performance analytics, then take strategic action with your marketing and design based on real data.