Grow Your Business with Micro-Influencers
Have you ever been influenced while browsing your Instagram feed? One moment you’re breezily liking pictures of baby goats doing yoga, and gourmet dishes you may never make… The next, you’re entering your credit card information and a fresh graphic tee will be landing on your doorstep in 3–4 business days.
Influencer marketing is the modern-day version of word-of-mouth marketing. Marketers who implemented an influencer marketing campaign earned an average of $6.85 in media value for every $1 they spent on paid media. The concept of influencer marketing is not a new one, however, a new trend of hyper targeted ‘micro-influencer’ marketing has entered the social media scene, allowing brands to leverage the ROI power of influencer marketing but with smaller budgets, and while targeting more niche audiences.
Influencer marketing is effective because the relationship is two-fold—that is, it “gives brands reach within their target demographics and an influencer holds a lot more weight and trust for products.” The belief is that influencers will not agree to endorse or promote a product they personally don’t believe in.
Other alluring perks of influencer marketing include:
Cost Effective: Marketers who implemented an influencer marketing campaign earned an average of $6.85 in media value for every $1 they spent on paid media.
High ROI: 81% of marketers say influencer marketing is effective.
Gaining Consumers Trust: 92% of consumers trust recommendations from personal connections, while only 33% trust ads.
Has Mass Popularity:74% of all marketer’s plan to use influencer marketing this year.
Formula for Influencer Marketing?
So, now you know what influencer marketing is and why it works—all that’s left is for you learn how to implement it yourself! We’re going to give you a
brief guide to success to begin your journey. It’s important to remember that influencer marketing is about social credibility:
Plan:Define the relationship, define your goals/KPIs, and define your budget.
Identify: Reach, Relevance, and Resonance: How many followers does the influencer have? Is it relevant to your topic? Does their message resonate with their intended audience?
Recruit: Make sure to utilize your pitch in your email. Use your best PR strategies to communicate and recruit influencers! (Make sure to check out the
Maximize Value:Remember that your goal is a long-term relationship! Build trust and maximize the benefits for both parties!
So the next time you breezily come across a micro influencer’s post, remember that it is the quality and integrity that creates value as opposed to the quantity of followers.