Marketing is all about giving your customers the information they need to make an informed purchasing decision. Everything you do - from the copy you craft to the images you choose - is built around that simple purpose in mind. Business has evolved and so has your consumer. People do not want to be sold to, but rather they desire credibility, visibility and action that fosters a relationship. So how does one accomplish all of this? Simple, behave like a normal person and treat your customers as you would want to be treated.
I empower our team to always follow up, get testimonials and soak in feedback so we may improve and serve others in more efficient ways. Here are examples of testimonials from our clients. Notice they are designed to be repurposed so we can share them in blogs, and every social media channel to further our brand recognition and credibility. As a marketer, which every business owner is, you must always think a few steps ahead of the game.
Testimonials are critical because they serve so many purposes and consumer buyer behavior.
Simply put, customer testimonials create something of a self-fulfilling prophecy regarding your connection with your target audience. Someone enjoys your product or service, so you encourage them to leave a positive review or testimonial. Consumers naturally trust each other more than they trust just marketing collateral, so that testimonial adds more weight to the decision they're trying to make. Those initial happy customers, therefore, encourage more purchases, which creates more happy customers, etc.
When you combine customer testimonials with other effective marketing tactics - like a heavy reliance on not just print but on print techniques that help your collateral stand out and make a unique impression - suddenly your message is being amplified in the best possible way.