Questions You Must Ask During a Design Consultation

Questions You Must Ask During a Design Consultation

In the world of graphic design, dealing with clients who don’t know what they want can be a challenge. What questions to ask a client during a design consultation are often built from experience. If you find yourself struggling when receiving answers, it might be...
Best Colors to Use in Marketing Materials

Best Colors to Use in Marketing Materials

Whether we realize it or not, the colors used in marketing materials are sending a very big message to their target audience all on their own. There are specific feelings and emotions that certain colors evoke and when the right color is used in the right place, it...
How To Use Your Brand Board

How To Use Your Brand Board

When creating a new brand identity, one of the most important components of your brand design process is your brand board. But just what exactly is a brand board? Your brand board is a complete reference guide that compiles all of your branding elements at a glance....
How To Create A Lead Magnet

How To Create A Lead Magnet

What is a lead magnet? How does one create it and why create one at all? Those questions are enough to add to any startup's overwhelm. Overwhelm is not where abundance is housed so let's take a healthy approach to learning what a lead magnet is and why it is an...