You have the company message, the colors, the fonts, the logo, the emotions and the target audience. You have secured your branding package and message. Congrats! The question now becomes how you can apply all of these things into a successful branded marketing campaign. Printed marketing materials are the backbone of any branding effort, because it's the best way to put your company right in front of your ideal customers. The following are a few tried-and-true ideas you can incorporate when branding your business with intuitive printed marketing materials:
Corporate identity package
The corporate identity package is first on our list because it's often the first thing people think of when they think of branding. Corporate identity packages lack the luster of other branding efforts, but they offer massive repetition that is crucial to a successful campaign. A solid corporate identity package includes business cards, letterhead, envelopes, brochures and more. The beauty of the corporate identity package is that every single piece of correspondence you issue to customers carries your company's image and reinforces your message. Our intuitive print packages include this into your branding so we can achieve more in less time and have a greater impact on your ROI.
Direct-mail campaigns place your message in the best place possible — right in your customers' hands. Direct mail can be anything from simple postcards and flyers to catalogs. Powerful branding that keeps your company on the top of customers' minds can be achieved through direct-mail repetition; just because a prospect doesn't respond to your first direct-mail piece doesn't mean that that mailing won't later act as a reinforcer for subsequent mailings. In short, the more often you mail (without going overboard), greater potential for a good response rate exists for each subsequent mailing. The goal is brand recognition and we all know, it takes 5-7 touch points for a customer to make a purchase with you.
Press releases should be printed on company letterhead and distributed to the media. Press releases are powerful branding tools, because, if your news is printed, you gain unbiased third-party validation and the potential to reach customers you didn't know you could have.
Simple take-away POS displays such as a coupon book, brochure or even a menu can boost your branding efforts, because they are voluntarily picked up and taken home. Another way to use POS is to sponsor a charity via a retail outlet that asks customers for a small donation, which results in their names being placed on die-cut shapes and taped to the wall for all to see. All you have to do is provide the printed cutouts and add your company's name and logo to a portion of it. Your brand will not only be prominent, it demonstrates that your company has compassion and goodwill, which can be a boon to attracting new business.
Event sponsorship through banners is a great way to get your image in front of hundreds or thousands of potential customers at one time. This could be a startup weekend event, a festival, a sports event or any other event where your target audience gathers. When developing a branded marketing campaign, it is imperative not to skimp on materials. This is true with all branded printing materials since your customers will equate the quality of your promotional pieces to the quality of your company. Make sure you use a printer that understands you as their ideal client and can offer the best paper grades, inks, finishes and state-of-the-art printing presses so your company leaves the very best impression.
At Idiya Consulting, we are based in Jacksonville, FL and own a local printing press that allows us to work with our customers and their business while helping support the local economy. We can’t wait to partner with you for long term success!
Checkout our print shop for all these printed marketing materials and our branding packages that actually include intuitive print solutions that will save you time and money in the long run.