The 5-Step Process for Finding Your Business’s Ideal Niche Market
Many businesses offer a wide range of products or services but struggle to become the market leader for each of their offerings. Instead of targeting a broad population, your idea could focus on a small portion of potential customers. Narrowing your scope provides the...
Our #1 Tip for Impactful Social Media Marketing
Social media marketing can be challenging. There are so many platforms. There are so many choices. There are so many decisions. In the end, we believe social media marketing should be done with purpose — to serve your Ideal Client wholeheartedly. Today, we’re sharing...
How to Add your Snapchat Story to your Instagram Story
My biggest complaint when Instagram launched Stories was there would be no way you could possibly maintain a story in both Snapchat and Instagram. But it turns out that you can add saved videos and images—including your Snapchat Story—to your story in Instagram....
Using Pinterest For Business
First, what are Pinterest group boards? Pinterest groups are boards with more than one contributing pinner. Think Facebook groups, but for Pinterest. Group boards come in all sizes and niches, and typically have a small list of rules you need to follow in order to...
How To Use Your Brand Board
When creating a new brand identity, one of the most important components of your brand design process is your brand board. But just what exactly is a brand board? Your brand board is a complete reference guide that compiles all of your branding elements at a glance....
How To Create A Lead Magnet
What is a lead magnet? How does one create it and why create one at all? Those questions are enough to add to any startup's overwhelm. Overwhelm is not where abundance is housed so let's take a healthy approach to learning what a lead magnet is and why it is an...
7 Tips For Real Estate Agents To Optimize Their Brand
One of the industries that often struggles with Social/Digital Media is Real Estate. Too many are agent are blasting their social media feeds with listings after listings without connecting and taking the time to build an audience. Branding yourself and building...
The Adpocalypse 2020- Social Media Giants During a Full-Blown Pandemic
So Q2 2020 is over, and the major Social Media Platforms are all, without question, experiencing a surge in users being online, using social media, and social distancing. Will the tried & true model of “more users equating to more revenue” crack under the...
