One of the industries that often struggles with Social/Digital Media is Real Estate. Too many are agent are blasting their social media feeds with listings after listings without connecting and taking the time to build an audience. Branding yourself and building meaningful relationships is what sets you apart from your competition.
Here are a few tips we give to Real Estate Agents when they reach out for coaching and branding.
1. OPTIMIZE YOUR SOCIAL MEDIA ACCOUNTS
Create or update your Social Media accounts as business profiles. These profile types provide you with valuable analytics you cannot do otherwise with a regular profile page. Provide value to your audience and show up for your community.
2. POST MEANINGFUL CONTENT
Provide unique insights & posts about your industry, neighborhoods, local community happenings & success stories. Become a valuable source of information to your audience. You want to hear, I think that is a new Gate gas station, YOUR NAME, posted about it.
3. HARNESS THE POWER OF VISUAL
Clear, quality photos are great. However videos are better. Use videos for home tours, Q&A sessions & frequent topic responses. As agents you have access to model homes, use the staged setting as a background to
4. STAY LOCALLY MINDED
Offer more personalized, locally minded content that adds actual value to your audience, not just bland real estate sats. Zero in with hyperlocal content in Social Media groups.
5. ESTABLISH RELATIONSHIPS
No one wants to be sold all the time. Make sure that no more than 20% of your content is geared towards your listings and/or accomplishments. All other content should provide value, building confidence & relationships with your audience.
6. LIVE IN THE MOMENT
In this day & age, your audience wants on-the-go content. Utilize live video to create a real-time look at open houses, listing updates or room stagings. Leverage this trend to give your audience what they want. These can also be saved & repurposed.
7. ENGAGE YOUR AUDIENCE
Any time your audience likes, comments, shares or retweets any of your content, make sure to thank or acknowledge them. Share their content when relevant to show you value their opinions and content.
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