Whatever do you mean, Kamni...isn't branding all visuals anyway?
STOP 🛑 You are wrong my friend. The visuals of your brand come to life after our team determines your vision, mission, values, core offerings, messaging and ideal clients. Ideally, you want these items prepared before you approach a designer for visuals.
Vision: A vision statement is a company's road map, indicating what the company wants to become by setting a defined direction for the company's growth.
Mission: A mission statement is used by a company to explain, in simple and concise terms, its purpose(s) for being. The statement is generally short, either a single sentence or a short paragraph.
Values: Brand values are a set of guiding principles that shape every aspect of your business. They're placed at the very core of your brand and are there to dictate your brand message, identity and personality.
Core Offerings: A Core Product is the most prominent product or service that you want your company to be known for. What are you selling and why?
Messaging: Your brand message forms a communication channel between your business and your target audience. It is aimed at appealing to their values and desires, and is conveyed by the content and information you put in front of them.
Ideal Client: An Ideal Client is someone who finds the perfect solution to their problems or needs in the services or products that your company provides.
What's next? Having these 6 components figured out makes the in take homework at any branding design agency or graphic designers job easier. You come away with a brand that speaks to your ideal clients and makes you happy as well.