What is Hootsuite and what does it do?
Hootsuite is one of many tools referred to as a "Social Media Management System" or tool. It helps you keep track and manage your many social network channels. It can enable you to monitor what people are saying about your brand and help you respond instantly. You can view streams from multiple networks such as Facebook, Twitter and Instagram and post updates or reply directly. With so many networks for businesses to manage, it's no doubt Social Media Management tools have become so popular and relied upon by many companies today.
If you manage the updates for your business' social networks, it's highly likely that you will have heard of Hootsuite. In a survey from monitoring tool Pingdom, Hootsuite came up as the top Social Media Management System, with over 20% of companies using it to manage their social media empires. To see more details, see the original Pingdom post on the survey.
Hootsuite was launched back in 2008 by Invoke Media and since then has accrued an impressive array of features.
Here are our 5 reasons why you may want to consider using Hootsuite to manage your social network channels...
1) Monitor Multiple Streams in One Place
Probably one of the most compelling reasons to use Hootsuite is the fact that it allows you to manage so many different social networks. Hootsuite currently allows you to manage:
- Facebook Pages
- LinkedIn Pages
- WordPress blogs
- Vimeo, Tumblr, Evernote, MailChimp, Slideshare (via 3rd party apps)
- Many more!
You can even add more than one of the same network. This can be useful if you manage multiple Twitter channels, or Facebook pages. For an agency with multiple client accounts, Hootsuite makes our life so much easier.
2) You Have a Team Managing Your Social Media
Hootsuite allows you to delegate responses to different team members. For example, if you receive 20 mentions in one day, the administrator can delegate each one to a different team member. When a team member is logged in, they'll see which tasks have been allocated to them and not make the mistake of responding to a status that has already been replied to.
Another useful tool is Hootsuite's messaging feature which allows team members to send private messages to each other. This is particularly useful if your team members are located outside of the office (for example they work from home). The paid options of Hootsuite are below.
3) Get Free Reports by Email
If you solely or mainly use Hootsuite to manage your Social networks, then you will find the weekly analytics report very useful. Each week, Hootsuite sends you an email with a pdf attachment of your click summaries. Hootsuite gives you graphs showing:
- Number of clicks per day
- Geographical information on the people clicking through
- Top referrers
- Most popular links
The good news is that this is free for all users, and can be useful to give you a brief overview as to how you are doing on a weekly basis.
4) Scheduling Made Easier
Social media doesn’t sleep, but that doesn’t mean you don’t have to! Ensure your social media management tool of choice allows you to schedule messages in advance. So even if you’re in Florida, you can schedule messages out to your customers in Singapore during their workday.
If you want to take scheduling to the next level, look for a tool that offers the ability to schedule large batches of messages at once. This will be a super useful time-saver when it comes to managing campaigns or contests that require heavy messaging around a certain period of time.
Social media is also an effective way for businesses to keep their finger on the pulse. Setting up keywords or search streams provide insight into what is trendy among your customers. This can help you develop a marketing strategy that focuses on customer’s lifestyles and personal preferences.
Keywords are useful for keeping track of competitors’ activities but they’re also useful for tracking brands that are complementary to your offering. If your product is often purchased in conjunction with another product, keep an eye on the complementary product’s social media activity to take advantage of promotions or recent sales, as these are potential leads ready to be converted.
But Is It Free?
Yes, HootSuite is free. You get access to all of the above main features without any cost to you. But a premium account will get you so many other options.
If you’re serious about social media management and analytics, you can get a 30-day free trial of HootSuite Pro, which allows one user to manage up to 10 social profiles. There are also options for teams, businesses, and enterprises.
Let our team setup your branded social media accounts and coach you on how to manage them, OR we can do it all and let you continue being a CEO. Let's chat!