You may already know that having a cohesive Instagram feed is key to turning visitors into followers and one of the best ways to grow your account. When you have pictures that flow well together, you’ll end up having a cohesive look that nails your brand aesthetic, turning visitors into followers and eventually into raving fans and clients!

Here are our three tips for achieving a cohesive Instagram Aesthetic:


Lighting is key to great photos, so pick a style of light that you love and stick to it!

Are you light & airy? Dark & moody? Muted or saturated?

If you are taking your own photos, photograph in similar lighting every time to create consistency across all your photos. If you source images from a stock photo library, choose one that has a consistent style and feel, and is not a hodge podge of different styles from different photographers.

Choose photos that are taken at a certain time of day to stay consistent, such as daylight hours that avoid harsh shadows, or photos after sunset if you want that moodier vibe.​

psssst.. Love bright & airy photos? Check out our social media design templates that we created for business owners just like you! We design all the images to be consistent with your brand style and mood, blending seamlessly with one another. Let us create the templates to save you time and increase your following! 


Choose 3-4 colors that represent your brand (if you have a brand guide that was created by a designer, this should include your color palette). Always include one color in each photo that you upload to Instagram, so that when you look at your feed as a whole, it will create a cohesive color palette.

Make sure that no colors distract from your color theme. If there is an object in the photo that does not fit, try cropping it out, or simply remove the object if you are taking the photo yourself.

social media templates


What adjectives or emotions describe your brand and business? Try and convey these feelings through the templates/photos that you choose.

Photos are great for storytelling and conveying emotions, so pick photos that speak to your audience! Avoid images of boring flat lays with random objects, with no depth or mood. Include inspiring and storytelling images for effective messaging, and to invoke feelings of comfort and trust. Also think about your niche, and balance your style, business, and family-focused or brand images of yourself, by mixing them in one at-a-time. Try not to scatter your content too much, but rather have them come together cohesively as a whole!

We hope our tips were useful to you and your brand. Don't forget to follow us on Instagram!