If you're finding that not many of the right people are looking at your LinkedIn profile or posts, it's time to take measures to increase your visibility on the platform. Linkedin’s algorithm is friendliest in terms of engagement and outreach because Linkedin is eager for you to use their platform.
Although your best results for generating new leads and prospects will come from social selling, you do want to ensure that your profile is optimized. An optimized profile makes it easy for those looking for your product or service to find you.
Implement these LinkedIn tips to increase your chances of being found by the right people more often.
1. Optimize your LinkedIn introduction card
To ensure that your ideal clients find out about you, you need two things to happen:
- Your prospects need to be able to find you in the search results
- When they do find you, they need to be moved to learn more about you and ways in which you can help them.
The goal here is to make the process easier for your ideal client. Removing obstacles from their path that leads to you, will result in a great sales funnel for your business.
To increase your chances of being found, you need to ensure that:
- Your profile is set up so that LinkedIn’s search algorithm can find you for your main keywords
- When you show up in the search results, prospects looking for someone like you can quickly see that you're worth contacting.
2. Share status updates and LinkedIn Publisher articles
A well-written introduction card can help you be found in relevant search results - but don’t rely on the Advanced Search alone to be found on LinkedIn.
Another excellent way to increase your visibility on LinkedIn, especially among your ideal prospects, is to consistently post status updates and LinkedIn Publisher articles.
If your prospects find your status updates valuable to them, they may want to check out your profile. This is another reason why you want your profile to be fully optimized and client-focused.
Posting regular status updates will help you get noticed by your network, and when people among your first-degree connections need someone who does what you do, they'll be more likely to think of you because of that awareness.
3. Engage with your network
Engagement – whether that’s you engaging with other LinkedIn members, or them engaging with you – will ultimately increase your visibility on LinkedIn.
When you engage with updates and articles posted by others, or with people who've engaged with yours, you'll be seen by more people, automatically increasing your visibility on LinkedIn.
Your interactions with others will not only help your prospects find you, but they can also act as a form of social proof, increasing the likelihood that a prospect will click on your profile to learn more about you.
The trick to maintaining consistent engagement is to find enough reasons to engage with enough people. And for that, you need to expand your network.
The larger your network, the more opportunities you’ll have to engage with your potential prospects. Size, however, is not everything here. The quality of your network matters greatly.
And if you find that you need professional help to execute these services and more, don’t hesitate to reach out to our team for assistance.