Beyond simply being a design, your brand helps you to lay the visual foundation for your business so you can more readily achieve your short-term and long-term business goals. 

So, when is the best time to rebrand your business — and how can you make the most of investing in a new brand for your business? After all, your brand is an investment that should not only effectively serve your business, but it should also last. Here are 3 ways to know you’re ready to rebrand:

  1. Your current brand isn’t accurately communicating your value and expertise — or helping you to seamlessly connect with and book your prospective clients. Whether you are a brand new business owner, or a seasoned business owner, your brand needs to work on behalf of your small business. When you see your brand or explore your web design, every detail should feel aligned with your value and expertise. Your online presence should help you more seamlessly connect with and book your prospective clients. 

  2. You know your new brand should serve as a strong foundation from which your business can continue to grow and evolve. We believe your brand should last — and serve as a visual foundation for your business, even as your business grows and evolves. When creating brand designs for our clients, we ask our clients to share about the various facets of their business — whether they’re already in existence, or whether they plan to create those new facets in the years ahead. When your brand is created with purpose, it can serve your business even as you add, remove, or change your offerings — even as you add new layers to your business. 

  1. You’re ready to be trusting of the professional designer you hire — and the purpose behind the brand design they’ve created for you. We believe — to make the most of your investment — the professional designer you hire should bring strategy and purpose to your brand design. Creating a logo design is one thing, but creating a well-rounded brand rooted in purpose is another. It’s about more than having a logo design you like — but about having a visual foundation working for your business and serving as a visual launch pad for your long-term success.

    No matter the season of business you are in, having a brand that effectively communicates and works on behalf of your small business can make all the difference. For more information about brand design services, visit https://idiyaconsulting.com/services/.