Over 90% of startups fail and we believe it is due to the lack of education and resources. At Idiya Consulting, we assist startups in communicating their ideas to their potential customers, investors, customers, journalists etc. We are here to help you achieve your goals through smart and effective methods. If you are a startup entrepreneur who wants to gain visibility, increase lead generation or get funding ready, contact us and we will help you achieve your business objectives.
Crowdfunding Campaign Management Services
Our crowdfunding campaign management practice incorporates a 6-step system to maximize the probability of a successful campaign, developed after thoroughly researching both successful and unsuccessful crowdfunding campaigns. While no project can be guaranteed to be successful, our team works with you to understand your vision for the fundraising goals and utilization of funds raised, and formulate recommendations and next steps accordingly. A sample listing of our steps include:
- Business Planning
- Social Media Engagement
- Networking & Team Building
- Intellectual Property
- Campaign Strategy
What makes Idiya unique?We have a team that is specialized in raising funds from private equity, angel investors and crowdfunding which positions us to go beyond just running a crowdfunding campaign for you. We can help your startup/small business seek other fundraising avenues as well. Kickstart your business with this FREE 2017 Logo Design Guide
Our Approach to Marketing
Inbound marketing is people-centric and helps startup’s and small businesses work smarter to attract potential customers and provide value to them. Whether your company is big or small, inbound is effective for increasing:
- Website Traffic
- Lead Generation
- Customer Loyalty
So, what is inbound marketing?It is an individually calculated mix of website optimization, content creation, search engine optimization, email marketing, lead generation, and social media marketing in a way that makes your buyer persona see you as a value add.
How Idiya Helps with Your Inbound MarketingEffective inbound marketing programs start with a strong foundation, which contain the following:
Create your inbound strategyWhether you’re new to the methodology or looking to revamp what you have, we’ll take note of your current state and assets and create a custom inbound marketing strategy to achieve your organizational goals. We’ll also include “growth hacks” to deliver quick, initial results
Implement and measureWe help you get the right tools that will tell you what is going on with your inbound strategy, and we’ll show you why it matters. When we’re working together, we’ll help benchmark, analyze, and interpret all your performance analytics, then take strategic action with your marketing and design based on real data.
Mergers & Acquisition Advisory Services
Our M&A advisory practice includes general strategic and transaction-specific advice focused on mergers, acquisitions, divestitures, and privatizations. Our specialty is partnering with privately held startup’s and small businesses prior to a sale transaction, and preparing the overall business for the due diligence process. Our proprietary formula has proven to increase the overall enterprise valuation by providing bankers and acquirers confidence in the processes, documentation, and financials of your company during the due diligence process. A non-exhaustive listing of our services include:
- Raising Capital
- Quality of Earnings
- Negotiations and Closing
- CIM Document Preparation
- Evaluating Acquisition Targets
- Investor Presentations
The Team Kamni Gupta Kamni is a seasoned entrepreneurial executive recently named as one of the Top 19 Crowdfunding Experts by Inc magazine, has an impressive record of scaling global businesses, driving hyper-growth, and strategic marketing. Ms. Gupta has an impressive career track with most recently having been Chief Marketing Officer at NexGen Dreams and DreamFund.com, previously cofounder at an online magazine focused on crowdfunding education, and holding various leadership roles at multiple start-ups including CoFoundersLab (a OneVest Company) and M2 Consulting. Kamni holds a B.A. in Political Science with a minor in International Relations from Texas State University, San
The Team Kamni Gupta Kamni is a seasoned entrepreneurial executive recently named as one of the Top 19 Crowdfunding Experts by Inc magazine, has an impressive record of scaling global businesses, driving hyper-growth, and strategic marketing. Ms. Gupta has an impressive career track with most recently having been Chief Marketing Officer at NexGen Dreams and
Our objective to provide content that generates value and encourages discussions around the problems of today. Our focus on entrepreneurship demands that we discuss the necessities that will bring about the innovations of tomorrow. Interested in writing for us or submitting an article? Fill out the contact us form and we will be in touch.
Jacksonville, May 01, 2017 – On a mission to make dreams a reality, The UPS Store launched its first-ever national Pitch Off contest where startups and small business owners can compete for a chance to win $10,000. The Pitch Off is part of the company’s Small Biz Salute, a month-long initiative celebrating small business owners […]
In the third grade, our teacher asked my class what we wanted to be when we grew up. I yelled with confidence and sincerity “A sloth!” much to the amusement of my peers. Fifteen years later, I graduated college knowing full well that I couldn’t be a sloth, but that is about all the progress […]
Announcing the Entrepreneurial Summit starting April 4th, 2017 and ending April 25th, 2017. We have some awesome content and wise words of wisdom from Experts for Aspiring Entrepreneurs, including yours truly. The sole purpose of this Summit is to help others help themselves. Expert videos will begin to air on 4/4/17. One video interview will be posted […]