Our Services

Over 90% of startups fail and we believe it is due to the lack of education and resources. At Idiya Consulting, we assist startups in communicating their ideas to their potential customers, investors, customers, journalists etc. We are here to help you achieve your goals through smart and effective methods. If you are a startup entrepreneur who wants to gain visibility, increase lead generation or get funding ready, contact us and we will help you achieve your business objectives.

Startup Fundraising

Crowdfunding Campaign Management Services


Our crowdfunding campaign management practice incorporates a 6-step system to maximize the probability of a successful campaign, developed after thoroughly researching both successful and unsuccessful crowdfunding campaigns.  While no project can be guaranteed to be successful, our team works with you to understand your vision for the fundraising goals and utilization of funds raised, and formulate recommendations and next steps accordingly. startup fundraising crowdfunding idiya consulting A sample listing of our steps include:
  • Business Planning
  • Social Media Engagement
  • Networking & Team Building
  • Intellectual Property
  • Campaign Strategy
  • Fulfillment
Crowdfunding is one of the most powerful marketing machines in our world today.  It creates social proof, raises capital, creates customer engagement, generates market research and integrates the value of your social connections to what you are creating in a direct and tangible way.  Crowdfunding gives your supporters, allies, friends, and family a way to market for you.

What makes Idiya unique?

We have a team that is specialized in raising funds from private equity, angel investors and crowdfunding which positions us to go beyond just running a crowdfunding campaign for you. We can help your startup/small business seek other fundraising avenues as well.   design crowd idiya consulting logo design Kickstart your business with this FREE 2017 Logo Design Guide  

Marketing Strategy

Marketing Strategy


Our Approach to Marketing

Inbound marketing is people-centric and helps startup’s and small businesses work smarter to attract potential customers and provide value to them. Whether your company is big or small, inbound is effective for increasing:

  • Website Traffic
  • Lead Generation
  • Sales
  • Customer Loyalty

So, what is inbound marketing?

inbound marketing methodology It is an individually calculated mix of website optimization, content creation, search engine optimization, email marketing, lead generation, and social media marketing in a way that makes your buyer persona see you as a value add.

How Idiya Helps with Your Inbound Marketing

Effective inbound marketing programs start with a strong foundation, which contain the following:

Create your inbound strategy

Whether you’re new to the methodology or looking to revamp what you have, we’ll take note of your current state and assets and create a custom inbound marketing strategy to achieve your organizational goals. We’ll also include “growth hacks” to deliver quick, initial results

Implement and measure

We help you get the right tools that will tell you what is going on with your inbound strategy, and we’ll show you why it matters. When we’re working together, we’ll help benchmark, analyze, and interpret all your performance analytics, then take strategic action with your marketing and design based on real data.

M&A Advisory

Mergers & Acquisition Advisory Services


Our M&A advisory practice includes general strategic and transaction-specific advice focused on mergers, acquisitions, divestitures, and privatizations.  Our specialty is partnering with privately held startup’s and small businesses prior to a sale transaction, and preparing the overall business for the due diligence process. mergers acquisitions idiya consulting raj gupta Our proprietary  formula has proven to increase the overall enterprise valuation by providing bankers and acquirers confidence in the processes, documentation, and financials of your company during the due diligence process. A non-exhaustive listing of our services include:
  • Raising Capital
  • Quality of Earnings
  • Negotiations and Closing
  • CIM Document Preparation
  • Evaluating Acquisition Targets
  • Investor Presentations
We provide advice to management and Board of Directors, owners, and investors.  Our team has a unique blend of experience allowing us to provide a comprehensive approach to each transaction, pay attention to the details while focusing on the big picture, and truly provide value-added, unbiased analysis and guidance.

About Us

The Team Kamni Gupta Kamni is a seasoned entrepreneurial executive recently named as one of the Top 19 Crowdfunding Experts by Inc magazine, has an impressive record of scaling global businesses, driving hyper-growth, and strategic marketing. Ms. Gupta has an impressive career track with most recently having been Chief Marketing Officer at NexGen Dreams and DreamFund.com, previously cofounder at an online magazine focused on crowdfunding education, and holding various leadership roles at multiple start-ups including CoFoundersLab (a OneVest Company) and M2 Consulting. Kamni holds a B.A. in Political Science with a minor in International Relations from Texas State University, San

About Us

The Team Kamni Gupta Kamni is a seasoned entrepreneurial executive recently named as one of the Top 19 Crowdfunding Experts by Inc magazine, has an impressive record of scaling global businesses, driving hyper-growth, and strategic marketing. Ms. Gupta has an impressive career track with most recently having been Chief Marketing Officer at NexGen Dreams and

Educational Resources

Our objective to provide content that generates value and encourages discussions around the problems of today. Our focus on entrepreneurship demands that we discuss the necessities that will bring about the innovations of tomorrow. Interested in writing for us or submitting an article? Fill out the contact us form and we will be in touch.

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